M-PesaPioneering Mobile Money for Financial Inclusion in Kenya
M-Pesa is a groundbreaking mobile money service introduced by Safaricom, Kenya’s leading telecommunications provider. Launched in 2007, M-Pesa revolutionised the financial landscape by providing users with a secure and convenient platform to conduct mobile-based transactions, bridging gaps in financial access and contributing to Kenya’s economic growth.
Approximately 54 million (as of 2023)
- Mobile Penetration
High, driven by mobile-first access
- Type:Mobile Money Service
- Currency:Kenyan Shilling (KES)
- % of coverage:Ubiquitous due to M-Pesa's extensive reach and partnerships
- Refunds:Subject to the policies of partnering merchants and financial institutions
- Chargebacks:Limited due to mobile-based transactions, assessed on a case-by-case basis
About payment system
M-Pesa stands as a transformative force in Kenya’s financial landscape, transcending traditional banking by introducing a mobile-based approach to money management. Users create M-Pesa accounts linked to their mobile phone numbers, enabling them to perform an array of financial transactions directly from their phones.
The service offers a wide range of functionalities, including person-to-person money transfers, bill payments, airtime purchases, and access to microfinance solutions. The process is simple: users visit authorised M-Pesa agents to deposit or withdraw cash, which is then credited to or debited from their digital M-Pesa accounts.
M-Pesa’s significance is particularly pronounced in regions with limited access to traditional banking infrastructure. The service has democratised financial access, enabling users from various backgrounds to participate in the formal financial system and manage their finances more effectively.
M-Pesa’s success is attributed to its user-friendly interface, wide availability of agents, and continuous innovation. By offering a secure and convenient alternative to cash transactions, M-Pesa has not only transformed the way Kenyans manage their finances but has also served as a global model for mobile money services, sparking financial inclusion initiatives in various parts of the world.
The customer selects Visa as their payment option and enters their credit card details to complete the payment.
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