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PicPay

Transforming Mobile Payments and Financial Services in Brazil

PicPay is an innovative mobile payment and digital wallet platform that has revolutionized the way financial transactions are conducted in Brazil. Developed to provide users with a comprehensive digital payment solution, PicPay offers a range of features for making payments, transferring funds, and accessing various financial services.

Documentation
% of coverage
  • Country

    Brazil

  • Population

    217 million (estimated)

  • Number of Internet users

    188 million (estimated)

  • Popular payment methods

    Pix (instant payments), Credit Cards, Debit Cards, Digital Wallets, Cash​

% of coverage
  • Credit Card

    35%

  • Debit Card

    25%

  • Instant Payments (Pix)

    29%

  • E-Wallets

    5%

  • Cash Payments

    5%

  • Bank Transfers

    1%

Payment Method Overview
  • Type:Mobile Payment and Digital Wallet Platform
  • Currency:Brazilian Real (BRL)
  • % of coverage: 50% of Brazil’s mobile payment market (estimated)
  • Money transfers to date: BRL 250 billion annually (estimated)
  • Total customers: 60 million users (estimated)
  • Refunds:Yes, subject to the refund policies of PicPay and participating merchants
  • Chargebacks:Yes,subject to terms and conditions

About payment system

PicPay goes beyond basic mobile payment solutions, serving as a versatile platform for managing financial activities and accessing essential services. Users can link their bank accounts or credit cards to the PicPay app, enabling them to conduct payments, transfers, and various other financial transactions.

In addition to core payment and fund transfer functions, PicPay empowers users to pay bills, recharge prepaid services, purchase gift cards, and engage in a range of transactions. The platform’s multifunctional approach positions PicPay as an integrated solution for both financial management and everyday needs.

The significance of PicPay lies in its role in promoting digital payments and financial inclusion in Brazil. By offering a user-friendly platform and a variety of features, PicPay contributes to driving the adoption of digital payment methods among a wide range of users.

The platform’s commitment to security, user experience, and innovation is evident in its secure authentication methods, encryption protocols, and user-friendly interface. As PicPay continues to expand its services and user base, it plays a pivotal role in shaping Brazil’s digital financial ecosystem, offering users enhanced convenience, financial empowerment, and seamless access to a variety of services.

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Payment flow

The customer selects Visa as their payment option and enters their credit card details to complete the payment.

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Pricing

Pricing request

Our fare pricing is designed to bring satisfaction to both sides of our partnership. The pricing structure is tailored to your specific business type and monthly turnover. Kindly send us a request, including details about your business, and our dedicated success manager will promptly get back to you with our best offer.