Klarna
Klarna is one of the leading Buy Now Pay Later (BNPL) services globally, operating in over 17 countries and serving over 450,000 merchants.
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Country
Sweden
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Population
10.5 million
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Number of Internet users
9.8 million
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Popular payment methods
Credit cards, debit cards, e-wallets, mobile payments, bank transfers
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Credit Card
30%
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Debit Card
40%
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E-wallets
15%
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Cash Payments
5%
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Bank Transfers
8%
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Other
2%
- Type Buy Now Pay Later (BNPL)
- Currency:Multiple currencies
- % of coverage:~60-70% of e-commerce platforms in Europe (estimated)
- Money transfers to date: >€80 billion
- Total customers:>450,000 merchants worldwide
- Refunds:Yes
- Chargebacks:Yes
Klarna
Founded in Sweden in 2005, Klarna revolutionized e-commerce by allowing consumers to split payments into installments without incurring interest, offering a flexible way to manage online shopping expenses. Klarna’s services have become widely adopted, covering around 60-70% of European e-commerce platforms.
Klarna has processed over €80 billion in global transactions and continues to expand its market share with a focus on consumer convenience. Beyond BNPL, Klarna offers a range of services, including pay-now and pay-later options, and has established itself as a key player in the shift towards alternative payment methods.
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